Operations improvement
Finding friction and converting it into clear, measurable delivery.
- Process improvement
- Process mapping & SOP design
- Operational readiness
- KPI design & reporting
Product Analyst and e-commerce entrepreneur, connecting user needs, evidence and delivery to shape useful digital products.
View my CVOperations · Digital Products · E-commerce


I’m Kristian Matthews-Kennington, a Product Analyst and e-commerce entrepreneur based in Yorkshire.
I connect user needs, business priorities and data to help teams decide what to build, why it matters and how to measure success.
My background in Market Operations improvement, Microsoft 365, software development and e-commerce helps me turn complex workflows into clear requirements, testable solutions and useful customer experiences.
Transferable strengths and practical skills spanning product analysis, operational improvement, digital systems and commerce.
Core competencies
The strengths I bring to complex work, connecting analysis, delivery and experience so improvement holds together.
Diagnosing friction, shaping practical improvements and turning findings into owned delivery.
Making end-to-end work, handoffs and controls clear enough to follow and improve.
Defining useful measures and reporting rhythms that connect evidence to action.
Preparing people, workflows, data and guidance for confident implementation.
Building accessible systems, training and content that make good practice easier to use.
Connecting customer experience, digital tools and commerce into coherent delivery.
Applied toolkit
The hands-on skills I use to turn those strengths into useful delivery.
Finding friction and converting it into clear, measurable delivery.
Building usable tools, knowledge and lightweight automation around real work.
Connecting product operations with distinctive, coherent customer experiences.
Two independent ventures where creative direction, product thinking and e-commerce systems meet.
No buckle. No dig. No fuss.

Elastic belts and a customer journey built around everyday comfort, confident fit and practical usefulness.
Featured productBuckle-Free BeltVisit projectFantasy-inspired candles & cosy quests.

A story-led candle world where range architecture, names, bundles and product content share one imaginative system.
Featured productEnchanted Library CandleVisit projectPractical systems, operational improvements and thoughtful products, built to make the next action clearer.
5 projects shown.
Improvements captured and prioritised for go-live
Research · information architecture · training · feedback loop
Shopify · product operations · customer experience
Brand system · range architecture · narrative design
Product strategy · local-first thinking · interaction design
Two connected tracks: professional progression and independent ventures. Together, they shape how I analyse, build and improve.View LinkedIn profile
Professional track
Oct 2026 to present
ENGIE Supply UK
Connect user needs, business priorities and data to define clear product requirements, support prioritisation and measure useful outcomes.
Feb 2025 to Sep 2026
ENGIE Supply UK
Connected process analysis, data quality, reporting and stakeholder insight to improve operational outcomes across Market Operations.
Feb 2024 to Jan 2025
ENGIE Supply UK
Built a strong operational grounding in metering data, accuracy and cross-team delivery before moving deeper into improvement work.
May 2016 to Sep 2016
Bark.com
Contributed to full-stack platform development, strengthening user-facing functionality and digital experience.
Sep 2015 to May 2016
Intuitive Systems
Supported full-stack delivery and third-party integrations, establishing the technical foundation that still informs my systems thinking.
Venture track
Jun 2022 to present
M-K Enterprises
Shape brand, product and commerce systems across Bear Belts and Mythical Moods.
May 2015 to present
Cozy Glow
Developed the original brand and e-commerce experience while supporting growth, customer experience and business operations.
A practical method
Improvement sticks when the system respects both the data and the people doing the work.
I listen for repeated workarounds, unclear decisions and missing feedback, not just the loudest request.
I connect process, data, language and interface design into one route people can actually follow.
I build in ownership, useful indicators and review points so the improvement keeps moving after launch.
Outcome