Operations improvement
Finding friction and converting it into clear, measurable delivery.
- Process improvement
- Process mapping & SOP design
- Operational readiness
- KPI design & reporting
I turn operational complexity into systems people can use.
Market Operations Improvement Analyst and e-commerce entrepreneur, building clearer processes, sharper tools and characterful brands.
View my CVOperations · Digital Products · E-commerce
Analyst brain.
Maker energy.
I’m Kristian Matthews-Kennington, a Market Operations Improvement Analyst and e-commerce entrepreneur based in Yorkshire.
My work sits where operations, digital tools and creative systems overlap. I enjoy untangling the thing everyone has learned to work around, then rebuilding it so the better route feels obvious.
That might mean a process map, KPI rhythm or SharePoint experience at work; a Shopify journey, brand system or product concept outside it. The thread is always the same: clarity, character and measurable usefulness.
- Operations
- Process improvement, readiness, reporting and knowledge systems
- Digital
- Microsoft 365, Shopify, product concepts and practical automation
- Creative
- Brand systems, storytelling, content and experience design
Key skills
Transferable strengths and practical skills spanning operational improvement, digital systems and commerce.
Core competencies
Where I create the most value.
The strengths I bring to complex work, connecting analysis, delivery and experience so improvement holds together.
Continuous improvement
Diagnosing friction, shaping practical improvements and turning findings into owned delivery.
Process architecture
Making end-to-end work, handoffs and controls clear enough to follow and improve.
Performance insight
Defining useful measures and reporting rhythms that connect evidence to action.
Change readiness
Preparing people, workflows, data and guidance for confident implementation.
Knowledge enablement
Building accessible systems, training and content that make good practice easier to use.
Product operations
Connecting customer experience, digital tools and commerce into coherent delivery.
Applied toolkit
The hands-on skills I use to turn those strengths into useful delivery.
Digital systems
Building usable tools, knowledge and lightweight automation around real work.
- Microsoft 365 & SharePoint
- Knowledge systems & training
- Practical automation
- Product strategy & interaction design
Commerce & creative
Connecting product operations with distinctive, coherent customer experiences.
- Shopify & e-commerce operations
- Customer experience
- Brand systems
- Storytelling & content
Featured projects
Three independent ventures where creative direction, product thinking and e-commerce systems meet.
No buckle. No dig. No fuss.
Elastic belts and a customer journey built around everyday comfort, confident fit and practical usefulness.
- Brand
- Product
- E-commerce
Featured productBuckle-Free BeltVisit projectFantasy-inspired candles & cosy quests.
A story-led candle world where range architecture, names, bundles and product content share one imaginative system.
- Brand
- Product
- E-commerce
Featured productEnchanted Library CandleVisit projectBear-coded apparel for soft, proud adventurers.
Independent LGBTQ+ clothing with a warm, expressive identity designed for community, comfort and self-expression.
- Brand
- Product
- E-commerce
Featured productLove Riot Kaiju Mech Robo T-Shirt Pocket Bears Apparel × DandyVisit projectSelected work
Practical systems, operational improvements and thoughtful products, built to make the next action clearer.
5 projects shown.
Improvements captured and prioritised for go-live
- Reviewed process maps with operational teams and translated feedback into an actionable improvement set.
- Contributed to Future Ways of Working activity within Market Operations.
Research · information architecture · training · feedback loop
- Refined the operational SharePoint experience around how colleagues actually find and use information.
- Created supporting learning materials and practical Microsoft 365 guidance.
- Fed survey insight into the 2026–2027 improvement roadmap.
Shopify · product operations · customer experience
- Updated barcode-label thinking to introduce useful QR journeys without cluttering the physical product.
- Moved customer conversations towards Shopify Messaging for a more coherent support experience.
- Balanced operational simplicity with the friendly, practical Bear Belts identity.
Brand system · range architecture · narrative design
- Connected names, moods, bundles and product stories through a shared fantasy language.
- Designed for character without sacrificing shop clarity or range navigation.
- Used repeatable storytelling rules so future launches can stay coherent.
Product strategy · local-first thinking · interaction design
- Prioritising immediate capture, forgiving organisation and low-friction review.
- Structuring the concept around real moments of interruption and cognitive overload.
- Keeping the interface calm, direct and useful before adding deeper automation.
Work timeline
Two connected tracks: professional progression and independent ventures. Together, they shape how I analyse, build and improve.View LinkedIn profile
Professional track
From code to operational change.
Feb 2025 to present
Market Operations Improvement Analyst
ENGIE Supply UK
Connect process analysis, data quality, reporting and stakeholder insight to improve operational outcomes across Market Operations.
Feb 2024 to Jan 2025
Meter Data Administrator
ENGIE Supply UK
Built a strong operational grounding in metering data, accuracy and cross-team delivery before moving deeper into improvement work.
May 2016 to Sep 2016
Software Developer
Bark.com
Contributed to full-stack platform development, strengthening user-facing functionality and digital experience.
Sep 2015 to May 2016
Junior Software Developer
Intuitive Systems
Supported full-stack delivery and third-party integrations, establishing the technical foundation that still informs my systems thinking.
Venture track
Products, brands and systems.
Jun 2022 to present
Co-Founder: Creative, Product & Systems
M-K Enterprises
Shape brand, product and commerce systems across Bear Belts, Mythical Moods and Pocket Bears Apparel.
May 2015 to present
Director
Cozy Glow
Developed the original brand and e-commerce experience while supporting growth, customer experience and business operations.
How I work
Improvement sticks when the system respects both the data and the people doing the work.
- Find the signal
Start with the real friction.
I listen for repeated workarounds, unclear decisions and missing feedback, not just the loudest request.
- Shape the system
Make complexity legible.
I connect process, data, language and interface design into one route people can actually follow.
- Prove the change
Measure what became better.
I build in ownership, useful indicators and review points so the improvement keeps moving after launch.